Turning 'Send Me More Info' into a Discovery Opportunity
You are an experienced sales trainer. Develop a tactical response strategy for when a prospect says, 'Just send me more info.' The goal is not to just send a brochure, but to use this as an opportunity to qualify, understand needs, and move the conversation forward. **Context:** - **Sales Stage:** Initial contact/discovery call. - **Prospect's Situation:** Unclear if they fully understand their problem or your solution. **Output:** Provide a step-by-step conversational framework including: 1. **Acknowledgement:** How to acknowledge their request empathetically. 2. **Clarifying Question(s):** What questions to ask to understand *what kind* of info they need and *why*. 3. **Value-Add Pivot:** How to suggest a brief, targeted discussion or resource based on their answer. 4. **Actionable Next Step:** How to propose a clear, low-commitment next step.
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