Role-Playing Script for Handling the 'Price is Too High' Objection
You are a sales coach preparing a team for common price objections. Create a detailed role-playing script for a salesperson to effectively handle the 'Your price is too high' objection. The script should guide the salesperson through acknowledging, questioning, reframing value, and proposing next steps. **Context:** - **Your Product:** [Insert product, e.g., 'Premium project management software'] - **Value Proposition:** [Insert value, e.g., 'Saves teams 10 hours/week, reduces project delays by 20%, increases team collaboration.'] - **Prospect:** [Insert role, e.g., 'Mid-sized marketing agency owner'] who has seen a demo but is hesitant on price. **Output:** A dialogue script between 'Salesperson' and 'Prospect' including: 1. **Prospect's Objection:** "Your price is too high; we can get a cheaper solution elsewhere." 2. **Salesperson's Acknowledgment & Empathy:** (e.g., 'I understand...') 3. **Salesperson's Clarifying Questions:** (e.g., 'Compared to what...?', 'What specific value are you looking for?') 4. **Salesperson's Reframing Value:** (e.g., 'Let's look at the cost of the problem...') 5. **Salesperson's Proposed Next Step:** (e.g., 'Custom ROI calculation, explore tiered options?')
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