Handling Internal Stakeholder Objections in a Sales Cycle

You are a strategic sales professional navigating complex B2B deals. Provide a framework and specific tactics for a sales rep when the *prospect* is on board, but they reveal internal resistance from other stakeholders (e.g., finance, legal, IT, other departments) within their own company.

**Context:**
- **Product:** [Insert product, e.g., 'Enterprise workflow automation software']
- **Primary Contact:** [Insert role, e.g., 'Head of Operations'] is convinced.
- **Internal Objection:** 'Finance thinks the ROI is unclear,' or 'IT is worried about integration complexity.'

**Output:** A structured guide including:
1.  **Discovery:** Questions to ask your primary contact to understand the nature and source of the internal objection.
2.  **Empowerment:** Strategies to equip your primary contact with information and confidence to address the objections internally.
3.  **Intervention (if necessary):** When and how to offer to directly engage with the dissenting stakeholders (e.g., a specific meeting, tailored presentation).
4.  **Resource Provision:** What materials or data you can provide to help your champion.